More than 7,000 brewing industry professionals convened in Denver for the 38th annual Craft Brewers Conference & BrewExpo America (CBC) presented by the Brewers Association (BA).

Firestone Walker unveiled the Tropical Hazy Mixed Pack for its Mind Haze IPA beer brand. With this new mixed pack, Firestone Walker’s Mind Haze IPA experience now includes three new hazy IPAs — Tiki Smash, Hopical Crush and Citrus Cyclone.

Austin Eastciders announced the launch of its newest ready-to-drink (RTD) canned offering: Hot Honey Cider.

Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.

Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.

The National Beer Wholesalers Association (NBWA) officially launched the Building Relationships and Empowering Women (BREW) initiative at its 84th Annual Convention and Trade Show in Las Vegas. Through the BREW initiative, NBWA is committed to offering a robust forum for women leaders to grow professionally within the beer industry. This initiative has been long in the works, with the official launch put on hold by the COVID pandemic.

The National Beer Wholesalers Association (NBWA) kicked off its 84th Annual Convention and Trade Show at Caesars Palace in Las Vegas. Held annually, the convention brings beer distributors together from across the country to discuss the future of the industry. This year’s event marks the first time NBWA members will be able to assemble in person since the onset of the pandemic. 

Truly’s new seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as a menu of light bites. Truly LA, also will feature live entertainment from up-and-coming musicians, comedians and artists, the company says.

In celebration of National Drink Beer Day, Budweiser, a brand of Anheuser-Busch, St. Louis, is looking for fans, no matter their gender, to serve as the King of Bud and win $50,000.

Deschutes Brewery, Portland, Ore., announced its collaboration with Dovetail Workwear, also based in Portland, to help further the mission of encouraging women to enter and succeed in non-traditional occupations, it says.