Bottled Water

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Capping a decades-long streak of vigorous growth, bottled water achieved a major milestone in 2016, when it surpassed carbonated soft drinks (CSDs) to become the largest beverage category by volume in the United States, according to New York-based Beverage Marketing Corporation (BMC). Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent, which marked the third year of accelerated growth, the market research firm says. 

To address challenges faced by communities with little of no access to clean water, Voss Foundation was founded by the directors of Voss of Norway ASA as an independent nonprofit organization to address the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.

True Drinks introduced the rebranded AquaBall, featuring a preservative-free formula. 

Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.