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SoBe

SoBe Midnight Mojito, En Fuego

October 5, 2016

To celebrate its 21st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego. 


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Icelandic Glacial

Icelandic Glacial premium water launches in glass bottles

New bottles for still and sparkling varieties
September 15, 2016

Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.


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Alkaline Water Co.

Alkaline Water Co. grows sales 200%

Premium water made through electrolysis
Barbara Harfmann
Barbara Harfmann
September 12, 2016
Since starting his first bottled water company in Hawaii in 1980, and subsequently launching more than 50 bottled water plants in seven countries, Steven Nickolas has had a longtime fascination with the hydrating benefits of water.
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Inkos Energy

Convenience stores appeal to the masses

Beverage purchases key driver of convenience stores sales
Barbara Harfmann
Barbara Harfmann
September 12, 2016
Forty-four percent of consumers are visiting convenience (C-stores) stores more often — and half say they are visiting significantly more often than they did just two years ago, according to Chicago-based Datassential, which surveyed 1,000 consumers and 150 operators for its June “C-Store Keynote Report.” While visiting C-stores, these consumers also are buying more prepared food and beverages, the report notes.
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The Fizzi

SodaStream launches The Fizzi

At-home sparkling water system carbonates up to 60 liters of water
September 8, 2016

Airport City, Israel-based SodaStream International Ltd. announced the arrival of its newest sparkling water maker. Previously unveiled at the International Home & Housewares Show with the name Spirit, the entry-level machine,with the U.S.-specific name of The Fizzi, arrives on American retail shelves this month.


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Beverage News

Bai Brands partners with VH1 Save the Music Foundation

Company to donate up to $150,000
August 23, 2016

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.


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Channel Strategies

Beverage calories in schools reduced by 90 percent

Clearer packaging labels focus of beverage vending program
Barbara Harfmann
Barbara Harfmann
August 10, 2016
This fall, as children are heading back to school, the institutions that participate in the federal lunch program will continue to ensure that children and teens will be receiving healthier food, snack and beverage choices, experts note.
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Sobe En Fuego and Midnight Mojito

Sobe launches two new flavors

Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign
August 8, 2016

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). 


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