As the carbonated soft drink (CSD) market has evolved, consumers are making their own lists about what they need and want from the refreshment beverage, including taste and functionality.
PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.
Jones Soda Co. unveiled its Nuka-Cola Victory, a special release flavor in the soda brand’s rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar.
Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.
Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.