Ahead of the upcoming April 8 solar eclipse, Excel Bottling Co. unveiled its limited-edition Darkest Hour Black Cherry.

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar.

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.

For the first time in more than three years, Coca-Cola is adding a new permanent offering to its portfolio in North America: Coca-Cola Spiced. Additionally the brand revealed its latest Coca-Cola Creations: Happy Tears Zero Sugar.

Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

PepsiCo Inc., Purchase, N.Y., appointed Ram Krishnan CEO for PepsiCo Beverages North America (PBNA). Krishnan’s appointment follows the retirement of Kirk Tanner from PepsiCo on Feb. 2. Tanner was appointed by The Wendy’s Co.’s Board of Directors as president and CEO, effective Feb. 5. 

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Leader Lab, a people-centric leadership program that addresses a significant issue facing the future of foodservice: attracting, developing and retaining an engaged frontline workforce.

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults.