“The new mixer line is a nod to Barritt’s heritage, with flavors that evoke the vibrant spirit of Bermuda and packages inspired by Bermuda’s iconic pastel homes, bringing a piece of the islands into every drink,” Imbesi says.
Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).
Zevia PBC, Los Angeles, released its holiday ad titled, “Break from Artificial,” taking on the weird and concerning parts of artificiality ― both in commercials and in soda.
Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.
Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.
With the countdown to Christmas fast approaching, Jones Soda is releasing a 2024 Advent Calendar offering only-from-Jones goodies, including a selection of brand-new beverages that extend the company’s flavor expertise into categories beyond its craft soda legacy.
Mingle Mocktails announced the release of its new Sparkler Pack. The festive new variety pack will feature a selection of best-selling flavors from the female-founded mocktail brand.