Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store.
Beyond visual appeal, an industry expert highlights how factors such as sustainability, functionality and durability are impacting secondary packaging.
Amcor unveiled its latest innovation: a 1-liter PET bottle for carbonated soft drink (CSD) use that is made from 100% post-consumer recycled (PCR) content.
A leading producer of glass bottles and jars, O-I Glass Inc. launched a lightweight glass wine bottle with a reduced carbon impact in the French market.
BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.
Sustainability goals have affected the use of plastic packaging in the beverage market, and experts note how brands have handled that shift in preference.
Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.