Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.
The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.
Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.
CCL Container, a division of CCL Industries, announced the release of sleek, aerosol containers that provide a simple, cost-effective wine preservation process that eliminates virtually all product spoilage.
Sustainable practices, including recycling, are influencing consumer behavior and ultimately consumer packaged goods manufacturers to seek out package solutions like cartons and bag-in-box.
Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.
Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.