Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.
Country Water introduced its new canned wines with the launch of Strawberry As All Get Out, Bless Your Heart Blueberry, Whistle Wetter White Wine and Roll in the Hey Rosé.
Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers.
Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.