NÜTRL Vodka Seltzer debuted its newest flavor innovation: NÜTRL Black Cherry.

As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

Two Roads Brewing Co. announced bringing a boozy twist to Philly’s water ice cups with the launch of Hard Wooder Ice.

This year’s State of the Industry report on the U.S. wine and spirits markets highlights how ready-to-drink cocktails and canned wine have benefited the categories.

NÜTRL Vodka Seltzer unveiled its newest innovation: NÜTRL Orange.

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.

Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.

Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of “Flavor For Every Vibe,” a fresh advertising campaign featuring bold, never-before-seen TV ads and a nationwide packaging glow-up.

COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.