Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea, produced by The Sunrise Brewing Co., Rochester, N.Y., takes the popular tea and reimagines it as a 5% ABV non-carbonated product, it says. Launching in four flavors — Lemon, Peach, Strawberry and Half & Half — this hard iced tea lineup is inspired by Lipton tea fan favorites, it adds.
Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.
Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.
Spirits company adds SESH and HAPE Sake Spritz to portfolio
November 7, 2022
Raleigh, N.C.-based Next Century Spirits, a growing company that uses its proprietary blending and filtration technology for its portfolio of owned brands and a robust business-to-business and white label business, announced the acquisition of XED Beverages, a leading future-focused beverage company.
Truly Vodka Seltzer is made with premium, 6-times-distilled vodka and real fruit juice
October 5, 2022
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.
New campaign features real fruit flies to show real fruit juice
September 1, 2022
The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.
Mighty Swell’s limited-edition Halloween Blood Orange six-pack features a chilling nightscape reminiscent of a scary movie. Additionally, the Austin, Texas-based spiked seltzer company will release a 19.2-ounce single can of hit flavor Tiger’s Blood as well as a seasonal keg of Purple Magic.
Freshie Organic Tequila Seltzer launched a variety pack featuring its original Freshie Lime flavor as well as two new flavors: Blood Orange Habanero and Grapefruit Guava. The eight-can variety pack contains four Lime, two Blood Orange Habanero and two Grapefruit Guava.
Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.