Beer seltzer centric segment outperforms other beer counterparts
July 1, 2021
With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack.
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice.
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
RTD seltzers made with real spirits, splash of real juice
May 21, 2021
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.
VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.
White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge.