Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.

Ingredient companies announced new research as well as new solutions for today’s cocktail creations.

Ingredient companies announced new hires as well as case studies detailing consumer trends influencing new product development.

Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline. 

Goode Health announced the launch of The Ultimate Wellness Blend, a customizable smoothie blend packed with four kinds of high-grade plant-based proteins.

Consumers are seeking out plant-based products for a variety of reasons, but the two most popular factors being that such options are better for their health and better for the planet, experts note.

REBBL announced the expansion of its Protein Beverage line to include five new flavored beverages made with 100% organic, plant-powered and functional ingredients.