Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.

Thousands of attendees descended upon Las Vegas for the annual SupplySide West tradeshow. Taking place Oct. 4-8 at the Mandalay Bay Convention Center, more than 1,200 exhibiting companies were present to detail the latest innovations in ingredients and services.