Health and wellness brand Plexus Worldwide, announced adding a new limited-edition flavor to its classic nutrition product lineup: Hydrate Cucumber Melon.
Limited-edition energy drink to hit shelves this summer
July 11, 2023
Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian. The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.
New Party Pack, ‘Tea Drop’ TV spots celebrate warmer weather
May 4, 2023
Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., unveiled a surprise release of a new, limited-edition flavor: Twisted Tea Rocket Pop. A taste as big and as bright as fireworks on the Fourth of July, this limited-edition Twisted Tea combines the bold, iconic flavors of Rocket Pop — including lemon-lime, cherry and blue raspberry — with the smooth and delicious taste of America’s hard iced tea, the company says.
Trilliant, parent company of Victor Allen’s, a top selling coffee brand nationally, announced the launch of its newest flavor innovation: Victor Allen’s SNICKERS, a ready-to-drink Iced Coffee at Sam's Clubs nationally.
Tidal Twist sold exclusively at participating 7-Eleven, Speedway stores
April 17, 2023
Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.
Limited-edition drink also available in slush form at select SONIC restaurants
April 3, 2023
Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.