The limited-edition collab includes Halloween mystery flavor, the VOO-DEW Grim
September 1, 2022
North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style. The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.
Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022
The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says.
GNC announced the launch of its limited-edition Bucked Up Iced Tea Lemonade. Available at GNC retail stores and on GNC.com for a limited-time, Iced Tea Lemonade joins an existing range of pre-workouts flavors from Bucked Up including Berry, Razzle Dazzle, Strawberry Kiwi, Watermelon and Blue Snow Cone, it says.
Redbreast Irish Whiskey, a brand of Pernod Ricard USA, unveiled its dedicated whiskey collection for the United States. The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey.
Wild Bill’s, the veteran-owned, non-alcohol craft beverage company, introduced a limited-edition line of summer soda flavors in addition to announcing an expanded retail footprint at more than 250 retailers nationwide.
Limited-edition launch coincides with Lost Treasures of Baja Island Sweepstakes
June 7, 2022
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, is bringing summer flavors to stores. The original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar are returning, and will be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Additionally, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.
Walmart to debut limited-edition energy drink in April
March 30, 2022
With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.