Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014
Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.
Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014
Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.
To promote breast cancer awareness, Sockeye Brewing partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA in limited-edition pink cans.
Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.
Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.
Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.