Limited-edition flavor available nationwide this summer
June 17, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is rolling out a limited-time flavor for the summer. Ole Smoky Sweet Tea Moonshine celebrates America’s traditional summer refreshment in a 40-proof moonshine, the company says.
Pack boasts Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA craft beers
June 16, 2014
So that consumers don’t have to worry about which beer to purchase, Stevens Point Brewery released a new Point variety 12-pack that contains its four new India Pale Ales (IPAs): Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA.
Limited-edition Twisted Pretzel Wheat available at beer festivals, special events, on draft
April 24, 2014
To celebrate National Pretzel Day on April 26, St. Louis-based Anheuser-Busch’s Shock Top brand blended the taste of a cold beer with the taste and smell of a warm, fresh pretzel in its newest limited-edition beer: Shock Top Twisted Pretzel Wheat. The brand will serve the Belgian-style unfiltered wheat at special events nationwide and on draft at select locations for a limited time.
Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014
Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.
Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014
Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.
To promote breast cancer awareness, Sockeye Brewing partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA in limited-edition pink cans.
Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.