Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

AVEC Drinks, makers of all-natural, sparkling drinks and mixers, announced teaming up with Yes! Apples to release a limited-edition apple sparkling beverage: Fuji Apple and Cardamom.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Holistic Spirits Co., co-founded by Amy Holmwood and Woody Harrelson, introduced: Origen, a specialty vodka, and Harmony Gin, both all-natural and botanical ingredient based products. 

Sagamore Spirit announced the release of its-first-ever liqueur: Sagamore Spirit Amaro. 

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 

Wolf Spirit announced the launch of Mr. Pickles Pacific Northwest Gin. 

Tea Forté announced the launch of its new collection of Cold Brew tea infusions.

Bigelow Tea launched two new flavors to the Bigelow Botanicals Cold Water Infusions: Botanicals Blood Orange Tangerine Cold Water Infusion and Botanicals Pineapple Coconut Mango Cold Water Infusion.

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.