Articles Tagged with ''celebrity partnership''

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee.

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.

Chloe Wine Collection announced the national launch of a limited-edition bottle for its Pinot Grigio and Pinot Noir wines, in partnership with celebrated luxury accessories designer Lele Sadoughi, it shares.

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.

With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water. 

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.