Articles Tagged with ''celebrity partnership''

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

Skrewball Whiskey announced the launch of its limited-edition Skrewball shotcuterie board as showcased in partnership with comedian Hannah Berner and her beloved Nana, Vera DiLeo.

The Balvenie Single Malt Scotch Whisky released The Craft of Holiday Entertaining, a limited-edition advent calendar in partnership with Questlove.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.

Corona unveiled a limited-edition collaboration with celebrity fashion designer Talia Coles. Coined Feliz Navi-Drip, the exclusive holiday pairing consists of limited-edition holiday cans of Corona Extra and matching robes, both designed by Talia.

Pure Leaf and the queen of “Do It Yourself,” Martha Stewart, are encouraging tea drinkers everywhere to ditch their home batch and leave it to Pure Leaf the next time they crave iced tea in their latest campaign. In addition to showcasing the possibilities you can unlock when you skip the homebrewing and leave it to Pure Leaf, the brand also is challenging tea DIYers across the country to put Pure Leaf to the homebrewed flavor taste test with a national giveaway, it says.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.

As America’s youth consistently consume sugary drinks on any given day, PLEZi Nutrition launched with a goal of creating beverages with less sugar, less sweetness and more nutrients for kids’ to enjoy.