Today, those working in the beverage market might be asking; why is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend.
Whether it’s carbonated soft drinks (CSDs), craft beer or wine, convenient, sustainable options like aluminum cans, are providing can filling and seaming manufacturers a path for innovation.
For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.
The machine enables craft and microbreweries to shrink sleeve beer cans while avoiding the large minimum quantities required to print aluminum cans, and to purchase and label smaller quantities as needed.
Less than two years after launching its first bottled Iced Coffee beverages, Canton, Mass.-based Dunkin’ Donuts is giving the ready-to-drink (RTD) category another jolt with the launch of Shot in the Dark coffee espresso blend, the brand’s first-ever coffee beverage served in a can, the company says. Manufactured and distributed by Atlanta-based The Coca-Cola Co., Shot in the Dark combines Dunkin’s signature coffee and espresso.
The new can design draws inspiration from classic S.Pellegrino bottles, including the brand’s green hue and red star, all overlaid on metallic silver, the company says.