Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.
In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.
As the beverage industry continues to see increases in packaging shapes and sizes as well as sustainable offerings, it’s clear that beverage-makers aren’t lagging in the innovation department.
Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”
Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans.
Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look.
