In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States.

Pom Wonderful added a new 48-ounce packaging size for its Coconut, Hula and Mango 100 percent juice blends.

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

2B Sparkling launched its monk-fruit-sweetened carbonated beverages in Rexam 12-ounce cans.

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.

In the “Wizard of Oz,” among the many concerns that Dorothy encounters on her quest for home is the musically entertaining “lions and tigers and bears, oh my.” Although not potentially threatening like wild animals, a trio of options often presents itself to beverage manufacturers in the form of packaging: plastic, aluminum and glass, oh my.

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

This month, Founders Brewing Co. began shipping 15-pack cans of All Day IPA. These packs are replacing the former 12-pack cans but retail for the same price as the smaller packs, the company says.

Woodchuck Hard Cider is adding another package size for its flagship Amber cider. The brand recently added a 16-ounce can for Woodchuck Amber, following the success of its 12-ounce cans, which were released in 2012.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.