Craft beer brand’s new packaging more outdoor friendly
October 13, 2017
Last month, Wynwood Brewing Co. introduced La Rubia Blonde Ale in cans. After years of consumer requests, Wynwood is excited to deliver the perfect vessel to take La Rubia and its loyal Miami supporters to new adventures and places, the company says.
There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.
Geloso Beverage Group’s Clubtails brand expanded its product offerings with the launch of six of its best-selling “cocktails in a can” in 24-ounce cans.
For the first time in its 30-year history, Lakefront Brewery is releasing its crowd favorite and No. 1 selling Riverwest Stein Amber Lager in cans, the company says.
Launch builds on introduction of 24-ounce, single-serve cans
May 15, 2017
Constellation Brands Inc. launched Pacficio in 12-ounce aluminum cans for the first time in the United States. Available in 12-packs, the new cans will be available in California, Nevada, Oregon, Washington, Montana, Hawaii, Texas, Arizona and Colorado.
Limited-edition cans feature designs by local artists
May 15, 2017
With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.
Completing its Nitro packaging lineup, Left Hand Brewing Co. is introducing Milk Stout Nitro in cans this year. The release will make the company’s most popular beer more accessible than ever, it says.