Articles Tagged with ''functional beverages''

Point Brands Inc. launched Citrus- and Berry-flavored iXtreme Hydrator functional beverages, which are infused with electrolytes and do not contain caffeine.

 Orange, lemon and lime were three of the top flavors used by beverage formulators last year, according to Beverage Industry’s 2012 New Product Development Survey.  

Sun Chlorella USA launched Infuse Your Mood tea, which is said to help balance consumers’ mind, body and spirit.

BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, added three new flavors to its line of functional ready-to-drink Bean & Body Coffees.

Somewhat serendipitously, I opted to read the May 16 edition of The New Yorker featuring an in-depth profile on PepsiCo’s food and beverage innovation plans while traveling to last month’s IFT Annual Meeting & Food Expo in New Orleans. The “Snacks for a Fat Planet” article by John Seabrook details PepsiCo’s plans for innovation across its portfolio of products with insight from senior PepsiCo executives, including Jonathan McIntyre, senior vice president of R&D global beverages, who was featured in Beverage Industry’s April cover story.

Following a rather lackluster 2009, when new beverage introductions plummeted nearly by half, the number of new beverages appearing on U.S. store shelves increased slightly in 2010.