William A. Roberts Jr. is the business editor for Prepared Foods magazine, a sister publication of Beverage Industry. The article originally appeared in the magazine’s March 2011 issue. For more beverage and food ingredient feature articles, visitwww.preparedfoods.com.
Following a rather lackluster 2009, when new beverage introductions plummeted nearly by half, the number of new beverages appearing on U.S. store shelves increased slightly in 2010.
