Articles Tagged with ''functional beverages''

Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.

Neuro added Neuro Daily, a tangerine-citrus-flavored immune support beverage, to its line of functional drinks.

Pinnacle Drinks Inc. expanded its SoReal line of functional drinks to include SoReal with Coconut Water Pineapple Mango.

The old saying that “An apple a day keeps the doctor away” might someday transition to “A supplement a day keeps the doctor away” as topics such as the U.S. obesity rate, an aging baby boomer generation, and increased energy/alertness continue to bring attention to the nutritional/dietary supplement segment, according to market research firms.

New York Spring Water Inc. launched three new VBlast functional waters featuring the brand’s patented twist cap.

Redco Foods Inc. added three all-natural blends to its Salada Green Tea line.

Suja released a line of same-named juices, lemonades and milks that are 100 percent organic, raw, non-genetically-modified-organism (GMO) verified and unpasteurized.

SOL Elixirs LLC expanded its line of all-natural, functional drinks with the launch of Solixir Think.

Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products.