Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.

An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

Buddha Brand’s new look offers consistency and unity across the Thirsty, Hungry and Healthy Buddha brands for better cross-category recognition.

Coca-Cola beverages just got a lot smaller in Canada. Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Sprite now are available in a more compact and resealable 250-ml mini bottle. The new “mini” package size kicks off a year of innovation for Coca-Cola in Canada, which will introduce more than 20 new beverages across the company’s portfolio, including low- and no-calorie drinks, bold flavors and soda water beverages, the company says.

BoostPRIME. BoostPRIME is an alternative for hot-filled beverages in PET bottles and expands opportunities for product premiumization and revenue generation with no compromise on packaging performance and consumer experience, the company says.

Multi-Color Corp. offers an alternative method for the decoration of aluminum cans such as cost-effective pressure sensitive or shrink sleeve can labels.

Today, those working in the beverage market might be asking; why is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend.

To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.

Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

In time for the holidays, beverage companies announced limited-edition packaging releases as well as brand refreshes.