Michelob ULTRA unveiled a 7-ounce bottle option, designed to give consumers a portion that will fit their needs any night of the week.

The new cup features doodles and phrases that pay homage to life in the upper Midwest, the company says.

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

Packaging materials manufacturers continue to stretch their capabilities to give beverage-makers dramatic labels.

As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.

Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 

In Beverage Industry’s annual Best Packages poll, the editors selected 10 package designs across the alcohol and non-alcohol beverage markets.

With fall upon us, beverage brands have released limited-edition packaging for the non-alcoholic drinks and alcoholic drinks markets.

Harvest Soul Organic announced a new packaging design for its lineup of blended vegetable and fruit beverages.

Tank Garage Winery unveiled Chrome Dreams, a 2015 Napa Valley Cabernet Sauvignon-based red blend bottled in a chromed-glass wine bottle.