Articles Tagged with ''packaging design''

Muscle Milk NCAA

Beverage-makers release holiday, collegiate packaging

Brands updates label design
November 14, 2016
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
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Spindrift cans

Spindrift unveils new packaging

Fruit at the forefront of packaging design
October 14, 2016
Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.
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Voss Drinks

Rulebook on premium beverages is changing

Disruptive brands like Voss Artesian Water leading the way
Meghan Labot
September 15, 2016
It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.
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Sailor Jerry Spiced Rum

Beverage brands roll out limited-edition packaging

Companies find inspiration from sports and TV shows
September 15, 2016

In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.


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Wyler Light drink mixes

Wyler Light unveils refreshed packaging design

New logo, graphics feature water splash
September 15, 2016
Wyler’s Light drink mixes unveiled refreshed, redesigned packaging for its family of drink mixes, which now are available in 16 flavors, including Blueberry Lemonade, Cherry Limeade, Peach Iced Tea and Raspberry.
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Dogfish Head Packaging

Dogfish Head partners with Saxco on glass bottles for spirits line

Bottles offer elegant, premium appearance to craft spirit
Amanda Del Buono
Amanda Del Buono
September 15, 2016
Relaunching with a focus on made-from-scratch spirits, Milton, Del.-based Dogfish Head Distilling Co. aimed to provide a premium experience that also disrupts the craft spirits space when it introduced the first selections in its new spirits line, featuring Dogfish Head Analog Vodka, Dogfish Head Compelling Gin and Dogfish Head Whole Leaf Gin, it says.
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Jones Soda Co. Variety pack

Truly Spiked & Sparkling, Jones Soda Co. launch variety packs

Beverage brands launch new packaging sizes, formats
August 15, 2016
Craft brewery Alpine Beer Co. introduced its fan-favorite Willy Vanilly Ale to consumers nationwide in 12-ounce glass bottles. A vanilla-spiced American wheat ale, Willy Vanilly previously was a draft-only offering exclusively served in the Alpine Beer Co. tasting room and restaurant in San Diego.
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Amanda Del Buono

Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
Amanda Del Buono
August 15, 2016
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Graphic Packaging International

Craft beer drives premium secondary packaging

Graphics, unique packaging design influence on-shelf presence
Amanda Del Buono
Amanda Del Buono
July 15, 2016
Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.
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Sagamore Straight Rye

Sagamore Spirit launches straight rye whiskey

Company partners with Saxco International for innovative packaging
July 5, 2016

Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.


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