Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.

Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.

From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.

Suero Oral added a beverage concentrate packaging size to its portfolio of functional beverages, which already contains 1-liter and 500-ml bottles.

Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.

Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.

The editors of Beverage Industry selected the Top 10 packages released in 2015. These 10 were then put to a vote by you, the readers. Check out which packages emerged as the Best of 2015.

Celestial Seasonings, a brand of The Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik