With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.

This year’s RumChata Freedom Bottle program generated $151,245 for the Lone Survivor Foundation (LSF).

This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.

Beringer Founders’ Estate debuted new packaging. The new packaging is inspired by the heritage of Beringer dating back to its founding in 1876, the company says.

HIIT Bottle LLC launched a new, all-purpose protein bottle that is one-eighth stainless steel, vacuum-sealed, double-wall insulated, BPA free and travel ready for hot or cold liquids, the company says.

Sapporo USA announced the launch of new 20.3-ounce premium light packaging for its Sapporo Asian beer.

Sapporo USA announced the launch of new 20.3-ounce premium light packaging for its Sapporo Asian beer.

Numerous packaging attributes are critical to consumers when making beverage choices, according to new data from the Washington, D.C.-based Can Manufacturers Institute (CMI). The research, which was conducted to support the new Open Up to Cans campaign, focuses on four core beverage can performance benefits: product taste and integrity, innovation, performance and sustainability, CMI says. The campaign promotes the aluminum can as a package for beverages.

In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.

The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.