As beverage manufacturers strive to unlock the power and potential of secondary packaging, they have a plethora of options from which to choose, including shrink-wrap, paperboard and corrugated packaging.
Collaboration with Print Club London produces Cocktails & Create Kit
June 22, 2020
BOMBAY SAPPHIRE has teamed up with Print Club London to launch a limited-edition, hand-made screen printing kit as part of the BOMBAY SAPPHIRE’s “Stir Creativity at Home” series.
U.S. wine & spirits importer Palm Bay International and Bottega SpA, Italian producer of fine wines and spirits, introduced the Accademia Prosecco Rainbow Collection.
Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
New look includes holographic Northern Lights flare
April 22, 2020
Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights.
With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Pulp-based bottles for liquid made from only sustainable materials
April 9, 2020
Beverage packaging supplier Zuckerman Honickman Inc. has partnered with Pulp Packaging International (Pulp Pak), which developed a patented biodegradable bottle for liquids made entirely from environmentally sustainable materials — namely, molded pulp.