The beverage market consistently is prompted with important questions and concerns pertaining to product packaging design and the application. Answering these questions can protect brand integrity, John Peter Koss writes.

Milagro Tequila reintroduced its ultra-premium Milagro Select Barrel Reserve (Milagro Select) with a bold, bright new look for its award-winning liquid.

Penn Color released penneffex to deliver a high-end, eye-catching finish for fast-moving consumer goods (FMCG) packaged products. 

In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans.

Santa Teresa has launched the Santa Teresa 1796 La Trova Old Fashioned Cocktail Kit. The kits were created by Shaker & Spoon in collaboration with Santa Teresa 1796 and Tales of the Cocktail Bartender of the Year Julio Cabrera so allow consumers to create bar-quality craft cocktails at home, it says.

Vernon, Calif.-based Perfect Hydration has launched a new 1-gallon size for its 9.5+ pH alkaline bottled water.

Atlanta-based energy drink company Kill Cliff, maker of Ignite, is set to continue expansion in nationwide distribution with new flavor profiles and a new can design.

evian, a brand of Danone Waters of America, revealed a new bottle made with 100 percent recycled plastic and designed with an engraved logo.

Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.