For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.
Design illustrates product’s versatility for consumers
November 21, 2018
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
With the increasingly varying package shapes and sizes, it’s becoming more challenging to pack out a truck to its capacity, maintain stability, and remove products at multiple locations.
Prestige Beverage Group, Mendota Heights, Minn., announced that its Risata Wine brand, Moscato d’Asti offering will be available in 187-ml single-serve bottles.
Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.
Neon-like illumination useful for signage, tumblers
October 17, 2018
Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.
The hard cider will take on a new look that dials up the sophistication and quality of the packaging to match those of the Stella Artois lager, the company says.