Pack coincides with carbonated soft drink brand’s charitable partnership with Folds of Honor
June 27, 2024
Jones Soda Co. announced a charitable partnership with Folds of Honor. The partnership is launching with a 50% donation of the profits on all sales of a special Fourth of July red, white and blue 12-pack featuring the Folds of Honor's folded flag symbol on Jones 12-ounce bottle labels.
Jones Soda Co. announced the launch of 7.5-ounce mini cans with its new Jones Mini product. Jones is selling Jones Mini in 700 Walmart stores nationwide, with more retailers to follow.
San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice.
Jones Soda Co. announced its special edition 25-Day Advent Calendar. In time for the holiday season, the Jones Advent Calendar features 25 days of Jones craft sodas, fun holiday bottles, swag and other surprises in a classic countdown to Christmas.
Soda’s Back campaign celebrates poppi’s consumers, creators
June 16, 2023
Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes.
Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.
Ruby, a hibiscus beverage brand, announced the release of two new functional juicy sodas: Sparkling Hibiscus Berry Cherry and Sparkling Hibiscus Fuji Apple.
Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients.
This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.
Paddy Spence will still hold his position as Chair of the Company’s Board of Directors. Amy Taylor, president, will succeed Spence as CEO beginning Aug. 1.