Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
Money Bag Soda launched in cooperation with Rock Steady Sodas
August 28, 2018
Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.
The Coca-Cola Co.’s Coca-Cola brand introduced two new specially crafted carbonated soft drinks: Coca-Cola Georgia Peach and Coca-Cola California Raspberry.
Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.
Research showcases latest flavor, ingredient trend trends
January 12, 2018
A recent study undertaken by Symrise Flavors’ Marketing and Consumer Insights group addresses what factors are driving the growing acceptance of craft products among U.S. millennials, with a focus on craft beverages.
Craft Beverage Expo (CBExpo), the conference for independent producers, announced that industry and marketing experts Christian McMahan and Tom Flanagan will lead the event’s keynote sessions. The CBExpo will take Nov. 7-9 in Portland, Ore.