As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.
If social media is any indication of what millennial consumers want, it is likely that we will see more innovation coming out of these beverage categories as beverage-makers look to reach this generation.
List highlights botanical use in beverages and growth of sparkling drinks
November 7, 2017
Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018.
New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.
Company announces launch of Sparkling Ice Ginger Lime, Himalayan Natural Mineral Water
October 17, 2017
Talking Rain Beverage Co., Preston, Wash., will share two major announcements at the 2017 National Association of Convenience Stores Show (NACS), which takes place Oct. 17-20 at McCormick Place in Chicago.
After achieving the position of the No. 1 most-consumed beverage category last year, the bottled water category has experienced a deceleration in growth, largely due to its large base.
Sparkling mineral water brand accelerates company’s evolution, it says
October 4, 2017
According to an article on Atlanta-based The Coca-Cola Co.’s Coca-Cola Journey website, the company acquired Topo Chico, a premium sparkling mineral water. Topo Chico joins The Coca-Cola Co.’s Venturing & Emerging Brands (VEB) unit, it states.