New Aquafina FlavorSplash line targets teens and families
October 1, 2013
Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.
Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).
In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters.
The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the 52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.
Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans.