Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.

Waterloo Sparkling Water is debuting its self-titled canned sparkling water. 

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.