This new capital will aid in launching Spindrift’s first national advertising campaign to educate consumers about the real ingredient difference, the company says
Nestlé Waters North America unveiled new flavors, bottle design changes, a new can format and all new packaging for its Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead Sparkling water brands.
Organic, plant-based beverages will be available in June
March 5, 2018
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.
Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018
Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett.
With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.
New sparkling water brand to debut ad campaign during Oscars
February 9, 2018
Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.