In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
SANTA FÉ launches in 5 varieties, including Arnold Palmer
June 25, 2020
New York-based AriZona Beverages introduced SANTA FÉ, a new line of sparkling waters made with real fruit, including the first and only sparkling Arnold Palmer. With less than 20 calories in each 16-ounce can, SANTA FÉ is a low-carb and gluten-free beverage.
San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.
New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020
Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.