As the pandemic put an extra halo on bottled water, the category has continued to show growth across many segments, particularly sparkling as more consumers switch to the format in the name of health and wellness.
The future remains bright for the bottled water category, particularly as consumer demand for enhanced waters and sparkling waters are strong, assisted by healthy positioning and lots of innovation.
In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.
Perrier Energize sources caffeine from organic green coffee, yerba mate extracts
May 10, 2021
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.