Cheers to Heroes celebrates front line community members
April 13, 2020
Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.
Caffeinated sparkling water line features organic unroasted coffee beans
February 24, 2020
GOJAI, Ojai, Calif., announced the launch of its cornerstone line, GOJAI Organic. Launching at Natural Products Expo West, the new organic caffeinated sparkling waters are made from real fruit oils and organic unroasted coffee beans.
Although, in some cases, the numbers seem to show that the channel is wilting, a deeper look reveals that it is simply evolving into something better suited for the needs of today’s shoppers.
Company to sell, distribute and merchandise Italian sparkling water in January 2020
November 11, 2019
Danone Waters of America, White Plains, N.Y., announced that it will sell, distribute and merchandise Ferrarelle, an Italian sparkling natural mineral water, in the United States as of January 2020. The long-term master distribution agreement will focus on building the brand in the United States and includes Ferrarelle glass formats through on-premise channels.