Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.
As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.
Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.
This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.