With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.
New flavored malt beverage available in 3 varieties
February 19, 2021
Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea.
Limited-edition release coincides with virtual concert announcement
November 9, 2020
Just in time for winter, Twelve5 Beverage Co., Neenah, Wis., released REBEL Peppermint Mocha Hard Latte, which combines a creamy blend of Colombian coffee, chocolatey cocoa, real peppermint and alcohol, the company says.
Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.
Flavored malt beverage segment driven by hard seltzers
June 24, 2020
Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.
White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.
LQD brand releases hard teas, limeade in select markets
March 10, 2020
Brewers Collective, the craft business unit of St. Louis-based Anheuser-Busch, ventures into the flavored malt beverage category with the debut of LQD. LQD (pronounced L-Q-D) draws from the collective imagination and ingenuity of the craft brewers to develop a line for health-minded consumers while delivering on taste and quality, it says.