Through a joint partnership with AriZona Beverages, MillerCoors unveiled Arnold Palmer Spiked Half & Half nationwide. 

In line with the launch of its partnership with the NFL, Lime-A-Rita, a brand of Anheuser Busch, introduced Pome-Granate-Rita. 

Kinky, a brand of Prestige Beverage Group, unveiled its newest Kinky Cocktails seasonal flavor: Kinky Vixen. 

Great America, a brand of Stout Brewing Co., announced the introduction of a new fall seasonal flavor joining its lineup of specialty flavored malt beverages: Great America Apple Pie. 

Leveraging the popularity of two Hispanic-inspired cocktails, Geloso Beverage Group’s Clubtails brand announced the launch of two new flavored malt beverages: Cuba Libre and Paloma. 

Wauconda, Ill.-based Small Town Brewery is introducing Not Your Father's Mountain Ale.

To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.