In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. During May, the brand developed cocktails that consumers could make based on the movie selection.
Six BACARDI brands featured in kits to celebrate World Cocktail Day
May 26, 2020
To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.
Direct-to-consumer offering focuses on bourbon cocktails
May 25, 2020
Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.
Moët & Chandon, the official Champagne of the Golden Globes, announced the official cocktail of this year’s ceremony: The Moët Golden Hour, created by fashion designer LaQuan Smith.
Cooper & Thief announced the release of its limited-edition holiday gift set. The Red Wine Blend Holiday Gift Pack is complete with a bottle of Cooper & Thief Red Wine Blend.