The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.
On-premise outlets still are weathering the challenges of being one of the industries hardest hit by the pandemic. As the channel pivots, experts note to-go beverage alcohol might be here to stay.
From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.
Whether consumers are drinking directly or pouring into a glass to enjoy, product packaging can affect pour consistency, temperature and even flavor profile.
This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.
A survey released by Bacardi USA, shows that consumers will plan for more virtual holiday celebrations, but that festive cocktails will be a key component.