Bob Marley composed and sang songs infused with his sense of spirituality that to this day still resonate with a wide audience. Years later, his son Rohan Marley has found a way to embody the principles that his father sang about through his company Marley Coffee Co.
New cohorts analyze consumers by healthy behaviors, age
December 17, 2013
Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.
Jack From Brooklyn Inc. relaunched Sorel Artisanal Liqueur featuring Moroccan hibiscus, Brazilian clove, Indonesian cassia and nutmeg, Nigerian ginger, and pure cane sugar.
Mission Report highlights company’s ongoing innovation and sustainability efforts
November 22, 2013
Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., released its 2013 Mission Report. The report is part of the company’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.”
IRI, SPINS partner to assist CPG manufacturers and retailers
October 22, 2013
Information Resources Inc. (IRI), Chicago, and SPINS, Schaumburg, Ill., created SPINS NaturaLink, a new segmentation of the total U.S. population that focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. Consumers increasingly are embracing natural and organic products and often are as concerned about what is not in the products they buy as much as what is in them, IRI notes. SPINS NaturaLink is designed to assist consumer packaged goods (CPG) manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs.
Report highlights company’s efforts to promote organics and reduce environmental footprint
October 22, 2013
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., released its 2013 Mission Report as part of the company’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.”
Consumers’ interest in the health and wellness benefits of natural and organic food products has translated into the creation of beverages to meet these market needs.
The Made drinks brand unveiled a new look this summer for its organic green teas and lemonades, including its two newest varieties: Honey Green Tea with Ginseng and Mango Lemonade.