Demand for organic products is booming, according to the Organic Trade Association (OTA), Brattleboro, Vt. In 2013, organic product sales jumped 12 percent compared with 2012 to $35.1 billion, setting a new record, it reports.

Q Drinks launched the newest addition to its craft soda line: Q Ginger Beer.

If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community.

The 29th annual Natural Products Expo East tradeshow brought together more new exhibitors and new products than ever before.

CideRoad LLC, Mendham, N.J., launched an organic line of switchel beverages. Also known as “haymaker’s punch,” switchel typically features water, vinegar and ginger, according to Wikipedia. CideRoad Organic Switchel beverages will be available in Original, Blueberry and Cherry flavors.

American consumers’ desires for organic products continue to gain steam. According to data from the Washington, D.C.-based Organic Trade Association (OTA), sales of organic products reached $35.1 billion in 2013, an increase of 11.5 percent compared with the previous year.

Reed’s Inc., Los Angeles, will add an organic coffee kombucha to its line of Reed’s Culture Club Kombuchas this fall.

LGJ LLC launched a line of Lo Real Fruit Blend Beverages that are sweetened with agave nectar and stevia, resulting in a low glycemic index, based on clinical tests performed by the Glycemic Index Laboratories, the company explains.

Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.